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    What is "Sustainable Fashion?" To me, it is an umbrella term that ultimately embraces the philosophy of "do no harm."

    My apparel is created on a print-on-demand basis, meaning each product is created as it is ordered - we will never have a warehouse that collects a huge stock of unpurchased clothing, only to be thrown away into a landfill (this is common in the "fast fashion" industry.) We choose to operate in an environmentally responsible and ethical manner, which means recycling wherever possible, not wasting water, and making use of renewable energy. We're helping to change the game.

    How are your products printed?

    Our shirts are printed using DTG (direct-to-garment) technology. Essentially, your design is printed directly onto your shirt. The resulting image is often indistinguishable from a screen printed image, but one major advantage of DTG over screen printing is that there is zero overspray - no ink gets into the water supply.

    Some of our all-over printed products are printed using dye sublimation technology. In this case, your designs are printed on fabric, which then gets cut and hand-sewn into the product you ordered.

    Is your packaging eco-friendly?

    We try to do our best to minimize waste in packaging and source eco-friendly packaging materials. Many of our packaging materials are either recyclable or biodegradable.

    Who manufactures your apparel?

    Before they are printed on, the vast majority of our shirts are currently made by Bella+Canvas, as their manufacturing process and general business model exemplifies the high standards I've set costablanca-hurenkopen. Learn more about Bella+Canvas here.

    Where are your products printed?

    We have multiple production partners at our disposal, which allows us a great deal of flexibility in the event of product shortages or long production times.

    Thank you for your support.


    ~ Bryan Gosselin ~
    Owner/Designer, MerchOwl